- The INSEAD Blue Ocean Strategy Institute was launched in 2007 as a result of the strong interest around the globe in the theory of blue ocean strategy.
- Today the Institute thrives as an intellectual hub with its Institute Executive Fellows coming from the best schools across the globe.
- The Institute is under the direction of INSEAD professors W. Chan Kim and Renée Mauborgne.
The Institute is built on the belief that theory and practice should inspire, enrich and inform each other for the benefit of all. The Institute aims:
- To make major theoretical and scientific contributions to the fields of strategy and management by conducting academic and managerial research on Blue Ocean Strategy.
- To contribute to the practice and performance of companies, governments and non-profit organizations through practical application of these research outputs.
The INSEAD Blue Ocean Strategy Institute focuses on the following research streams:
- Corporate sector application and research, including understanding the organizational culture, systems, processes, and leadership behaviors that support the creation and execution of blue ocean strategies.
- Public sector application and research, including the application of blue ocean strategy to governments, non-profits, and civil society.
- Social sector application and research, including such topics as how blue ocean strategy can be applied in the developing world to mitigate poverty and improve education and health.
- Academic research on the reconstructionist theory of blue ocean strategy.
- The creation of next generation pedagogical materials that apply the theory of blue ocean strategy to the classroom to create a new standard of pedagogical and learning excellence.