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INSEAD the business school for the world


The INSEAD-Sorbonne University Behavioural Lab, located in front of the Sorbonne University, make behavioural scientists come together in multidisciplinary projects. Since its opening in 2002, over 92,000 individuals have come to the centre to participate in our research. More than 30 faculty members and more than 20 PhD candidates from Sorbonne University (of which INSEAD is a member) and HEC currently conduct research at the lab.

Every year, the research conducted at the behavioural lab result in peer-reviewed articles in A-level journals, awards and honours, conference presentations, dissertations, and media coverage. Since its inauguration in 2002, over 138 peer-reviewed articles have been published based on research at the lab in periodicals such as Journal of Marketing Research, Social Psychological and Personality Science, Psychological Science, Journal of Marketing Management, Journal of Economic Behavior and Organization, and Organizational Behavior & Human Decision Processes.  The research at the lab is also covered regularly in popular media outlets such as the Wall Street Journal, Le Monde, Financial Times, or the Daily Mail.

NEW Download our Activity report 2015/2016

NEW The lab is open to researchers from Sorbonne Universités. More information in our   short and comprehensive flyer.