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AMAZON BEST BUSINESS & LEADERSHIP BOOK OF 2017

 

BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean ofuncontested market space.

 

By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

 


BLUE OCEAN SHIFT: How People Facing Obstacles, Like All of Us, Change the World?

 


Be Inspired. Be Blue Ocean. Make a Blue Ocean Shift.

 


BLUE OCEAN SHIFT: How One Nation Turned Around Its Prison System

 

   

Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

The case explores Amazon's path to growth and its successes and failures along the way. Identifying commonalities and differences among them, the case shows the causes and consequences of Amazon's at-once stellar performance and severe setbacks. It applies Blue Ocean Strategy concepts to analyze its market-creating logic for future growth.

Teaching Material available for free faculty download here

A Maestro without Borders: How André Rieu Created the Classical Music Market for the Masses

Explore the competitive practice of the classical music industry. Discover how Andre Rieu gained insight into unlocking new demand by looking to noncustomers of classical concerts. Learn how Andre Rieu reconstructed market boundaries between classical music and pop concerts, creating a blue ocean of vast new demand.

Teaching Material available for free faculty download here

 

The Marvel Way: Restoring a Blue Ocean

The Marvel Way

The Marvel Way: Restoring a Blue Ocean explores one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with CEO Peter Cuneo who explains how Marvel created a Blue Ocean.

 

Teaching Material available for free faculty download here

 

 

Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth

This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

Teaching Material available for free faculty download here


Tata Nano

Drybar (A): The American Beauty Salon Industry in 2008

Drybar (B): No Cuts. No Color. Just Blowouts! (written as a cartoon storybook)

Drybar logo

Drybar was launched in 2010 with the tagline of "No cuts. No color. Just Blowout!" after recognizing an untapped business opportunity in blowout services. Drybar turned this opportunity into a $ 70 million business with 55 locations across the United States in just five years. The case will look into how Drybar changed the concept of professional blow-drying service and made it so compelling to all women regardless of their age or job.

Teaching Material available for free faculty download here

Compte-Nickel: Creating New Demand in the Retail Banking Sector

The case entitled "Compte-Nickel: Creating new demand in the retail banking sector" explains how Compte-Nickel founded a blue ocean in the crowded French retail banking sector by identifying noncustomers and developed a strategy to attract them. The case shows that traditional banks focused on developing financial technology to make their offerings more appealing whereas Compte-Nickel created a blue ocean by looking at the noncustomers the other banks ignored: low income earners and people facing financial exclusion.

Teaching Material available for free faculty download here

Compte-Nickel

Justin Trudeau Wins 2015 Canada Election: Creating a Blue Ocean in Politics

Justin Trudeau Wins 2015 Canada Election

The case describes how Justin Trudeau came from a seemingly hopeless third place (in the party rankings) to win a stunning majority and become Canada's 23rd prime minister. Trudeau's win is analysed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition.

Teaching Material available for free faculty download here

Blue Ocean Finance: The Evolution of Corporate Treasury Operations in the 21st Century

One of the biggest challenges for multinational corporations (MNCs) is to determine and consolidate their borders. In order to do so, MNCs increasingly strive to create value innovation, particularly within their internal capital market. This case aims to provide an in-depth analysis of MNCs' treasury evolution based on Blue Ocean Strategy and the Coase theorem.

Teaching Material available for free faculty download here

Blue Ocean Finance

The Highly Regulated German Medical Supplies Industry (A)

Rehability (B): More Than Just Wheelchairs

The Highly Regulated German Medical Supplies Industry

The case describes the conditions of the highly regulated medical supplies industry in Germany and shows how traditional players, bounded by the conventional logic about how to compete in such an industry, focused on providing the lowest-cost standardized products and the widest range of ancillary supplements in stores while overlooking the pain points experienced by users of these products, thereby trapping themselves in ever intensifying and price-based competition.

 

Teaching Material available for free faculty download here

Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?

This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb - to "skype" someone. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011. The case allows participants to deepen their understanding of Blue Ocean Strategy by applying first-hand the concepts and tools of the Blue Ocean strategy sequence.

 

Teaching Material available for free faculty download here

Skype in the Voice-over-IP Industry

The Nintendo Wii: Lessons Learned from Noncustomers

The Nintendo Wii

This case illustrates that if companies wish to tap into latent demand and create organic growth, they must learn from noncustomers. The case demonstrates that if Nintendo attempted to compete head-to-head against it's Sony and Microsoft rivals they would be further marginalized in the game console industry.

 

Teaching Material available for free faculty download here

Zappos.com (A): Bring the Shoe Store to Your Home

Zappos.com (B): Strategy Powered by Culture and People

The cases examine how the strategy of Zappos as an innovative online shoe retailer has been conceived and executed. Two cases, (A) and (B), and a teaching note are provided. Each paper case is accompanied by a video case to be shown in the classroom.

 

Teaching Material available for free faculty download here

Zappos.com

Salesforce.com: Creating a Blue Ocean in the B2B Space

Salesforce.com

The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. Salesforce.com's strategic moves provide an exemplary demonstration of how a company can effectively create and renew its blue ocean in the B2B field by value innovating its single business on the product, service and delivery platforms alternately.

 

Teaching Material available for free faculty download here

How Apple’s Corporate Strategy Drove High Growth

This case shows how a series of blue ocean strategic moves by Apple Inc. has transformed it from a computer manufacturer into a consumer electronics giant. The aim here is to illustrate how blue ocean strategy concepts, tools, and methodologies are applied in the context of managing business portfolios at the corporate level.

 

Teaching Material available for free faculty download here

How Apple’s Corporate Strategy Drove High Growth

Making a Blue Ocean Strategic Move that Discourages Imitation: The Case of Wikipedia

Making a Blue Ocean Strategic Move that Discourages Imitation

This case shows participants how to create a blue ocean strategy that is hard to imitate by aligning the value, profit and people propositions using a reconstructionist approach that pursues both differentiation and low cost. In the case of Wikipedia, this alignment allows each strategy proposition to also support and reinforce the other two strategy propositions, resulting in a self-sustaining cycle of growth: as more people are motivated to contribute knowledge, the value of its content increases for the users of Wikipedia, which makes its social impact even greater.

 

Teaching Material available for free faculty download here

The Evolution of the Circus Industry (A)

Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B)

Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths of other alternative industries, such as the theatre, Broadway shows and the opera, to offer a totally new set of utilities to more mature and higher spending customers.

 

Teaching Material available for free faculty download here

The Evolution of the Circus Industry

How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers

How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers

The case illustrates how new demand is created by looking to noncustomers instead of just competing for a share of the existing customers of an industry. The case prompts the students to consider how new demand was created in the cell phone, computer and air travel industries by unlocking the three tiers of noncustomers.

 

Teaching Material available for free faculty download here

Lessons From Breakthrough Strategic Moves Over the Last Century

The case entitled 'Lessons from Breakthrough Strategic Moves Over the Last Century' illustrates how businesses over the last 100 years have periodically broken away from the competition to create and capture new market space - often giving rise to entirely new industries. Yet, to date, there is very little understanding of the underlying strategic logic behind these breakthrough strategic moves.

 

Teaching Material available for free faculty download here

Lessons From Breakthrough Strategic Moves Over the Last Century

NTT DoCoMo i-Mode(TM): Value Innovation at DoCoMo

NTT DoCoMo i-Mode

Launched in February 1999, its i-mode service was an immediate and explosive success. DoCoMo came to exceed its parent company in terms of market capitalization as well as potential for profitable growth as we enter the age of mobile Internet. This case offers a value innovation perspective to analyze the success of i-mode with a particular emphasis on the business model used to exploit the i-mode innovation of DoCoMo.

 

Teaching Material available for free faculty download here

Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

The case entitled 'Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001' examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]'s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasingly squeezed at the distribution and retail stages of the supply chain. This case examines the strategic move executed by [yellow tail] that made it the number one imported wine and the fastest growing brand in the history of the US and Australian wine industries.

 

Teaching Material available for free faculty download here

Crafting Winning Strategies in a Mature Market

 



 



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