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Blue Ocean Strategy Teaching Materials

 

Adopted in over 2,800 universities in more than 100 countries.

A professor can use these materials to teach blue ocean strategy for MBAs and Executives.

 

 

 

Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by W. Chan Kim and Renée Mauborgne. Click here to download the brochure.

 

 

 

 




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