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Entrepreneurship Teaching Innovation (ETI)

The Entrepreneurship Teaching Innovation Fund was created in 2009 following a gift from alumni Andy Phillipps, MBA'99J, and Timothy Bovard, MBA'89J, and is currently sponsored by ICE. The fund has been key to the development of the INSEAD Centre for Entrepreneurship’s innovative teaching methods, courses and materials.

The ETI fund has supported the development of the successful “Your First Hundred Days” (YFCD) elective. This is one of INSEAD’s most inventive and innovative MBA course offerings – it is more than a simulation it takes the students in real time through the first 100 days after taking over a company. The course is followed by more than 500 students every year.

Michelle Rogan TeachingIn addition to course development the fund allowed ICE to recruit a full-time research associate in 2009 dedicated to reviewing and developing teaching materials for entrepreneurship programmes. This means that all the entrepreneurship courses and programmes can benefit from the development of new materials without the constant need to find resources or time restrictions. As a result the popular Realising Entrepreneurial Potential (REP) elective has been completely revamped using a new approach to case writing and teaching methods together with 100% INSEAD case studies and alumni stories. Many of these highlight the experiences of young INSEAD alumni and ensure the immediacy and relevance for the students. Both REP and YFCD remain two of the most sought after MBA electives. In July 2012 the first REP course for EMBAs was taught.

The Managing Corporate Turnarounds elective is another course that has benefited from a “relooking”. Five new cases have been developed three of which have INSEAD alumni as the main protagonist in these turnaround stories as well as another two under development in 2015. Also under development is a new simulation for the students on the ailing auto company Saab. A first trial was carried out with the Dutch alumni in January 2014 to great success and rolled out as part of the course in the Fall 2014.

New case writing methods, story-telling, video cases together with innovative teaching approaches have had a strong impact in MBA, EMBA and Executive Development courses thanks to the ETI fund. Plans for 2015 include more interactive cases that will be developed for iPads and other tablet devices. Currently there are three under development with Manuel Sosa that have and will be used in his course Strategies for Product and Service Development and for his executive programmes.